ON THE ROAD TRIP AND THE TRIP WITH LIFETIME COLLECTIVE SPRING/SUMMER 2012

Lifetime Collective is a men’s and women’s Vancouver-based fashion brand that has launched its new website and online store; just in time for the debut of their spring/summer 2012 collection. Inspired by the local community, Lifetime Collective takes the approach with its brand being defined by creatively adapting to the changes around us rather than being a ‘lifestyle brand.’

What is unique about the Lifetime Collective e-store is that shoppers can easily share individual items via unique URL’s through their own social media outlets. The site also hosts the Lifetime Collective’s Free Thinkers Zine: a magazine featuring interviews, artwork, photographs, travel logs, ramblings, stories and articles on Lifetime Collective’s clothing.

Courtney Kos